8 useful GA4 features and tips for SEO’s

It was an honour to speak at Brighton SEO last week. I am really glad [...]

40+ GA4 Gotchas, Limitations & Need to knows

As you may have heard, our beloved Universal Analytics (the Google Analytics we were all [...]

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7 Must-Track Metrics for eCommerce Email Marketing

Original article was written for Metrilo, you can find it here. (All screenshots used are from using Metrilo) Today [...]

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Integrate your Pop-up with Metrilo CRM for More Email Subscribers

It’s a tricky one to explain, so here’s a video to run you through how [...]

An eComm hack that generated $11,019 more income in just 10 minutes

I love testing. I truly do. Especially when it involves behavioural science. A few years [...]

Build Your Business Backwards: The MVP Mindset

In the app development industry, we hear the term Minimum Viable Product (MVP) thrown around [...]

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No Sales Funnel? No Start-up.

Probably the most important piece to building a successful business is your sales funnel. You [...]

20 Time Management Techniques That Changed My Life

When you’re starting out as an entrepreneur, you end up having to do everything yourself. [...]

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The 9 Mistakes Every Entrepreneur Makes When Starting Their Business

I can’t help but feel excited when I hear someone somewhere wants to open up [...]

The #1 Reason People Fail to Start Their Businesses

People don’t give enough credit to failure. We frown on it in school, we frown [...]