Get an in-depth understanding of how GA4 works and the new event model

Learn the key differences between GA4 and Universal Analytics (former GA)

Discover where to find your favourite reports and metrics should be implemented

Create advanced reports including funnels, segments and cohort analyses

Understand how GA4 attributes users and how to compare attribution models

With Universal Analytics is being sunset in July 2023, GA4 needs to be adopted as a source of truth for business continuity 

Although GA4 is named Google Analytics, the tool holds virtually no similarities to it’s predecessor Universal Analytics. It’s imperative you ensure your organization is adopting GA4 ahead of the July cut off.

This workshop is right for you if…

  • You’re a digital or performance marketer that wants to increase your value within your department
  • You’re an analyst in charge of analyzing website performance
  • You’re a stakeholder looking to understand GA4’s user interface

Your Curriculum

Over a 3h live training with Nitesh you’ll cover many GA4 topics including:

Introduction to GA4 and its new features

Understanding the GA4 event model

Comparing GA4 and Universal Analytics (UA)

Navigating the GA4 user interface

Understand the Acquisition, Engagement, Monetization, Demographics and Tech reports

Creating advanced reports such as Funnels, User paths, Segments and Cohort analysis using Explore

Comparing attribution models including GA4’s data-driven model

You’ll also receive a copy of the slides, your personalised answer booklet and short GA4 videos covering the exercises done in the workshop! 

Check Availability →

Meet your instructor: Nitesh Sharoff

GA4 packs great new features needed to interpret the ever changing landscape of user journeys and attribution.

Nitesh Sharoff is an expert instructor who’s worked with General Assembly, Wagamama, Stanley Black & Decker & more. Nitesh is the founder of Growth Runner and is a little obsessed with Analytics. 
Ask him anything about:

Google Analytics

Google Tag Manager

Firebase Analytics

Adobe Analytics

❤︎ Our Money-back Promise ❤︎

If you’re not satisfied in the first hour of your workshop,
we’ll provide you with a full refund – quibble free.

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